Review draft

Laundry Symbols

Laundry Symbols

Context:

2024 · Campaign

Services:

Creative & art direction

Role:

Credits:

Review placeholder. Approved project image pending.
Situation · Ask

For Rytina Dry Cleaners, the humble care-tag symbol became the hero. This integrated campaign concept reimagines familiar laundry symbols as playful, instantly readable visuals, turning something everyone sees but nobody reads into a smart, memorable way to say: leave the fine print to the experts.

Decision
Value · Review

Work

More work

Other selected work from the private review.

What are you trying to change?

You don’t need a polished brief. Tell us what feels unclear and what needs to be true when the work is done. We’ll define the next step together.

What are you trying to change?

You don’t need a polished brief. Tell us what feels unclear and what needs to be true when the work is done. We’ll define the next step together.

What are you trying to change?

You don’t need a polished brief. Tell us what feels unclear and what needs to be true when the work is done. We’ll define the next step together.