Review draft
Context:
2024 · Campaign
Services:
Creative & art direction
Role:
Credits:

Situation · Ask
For Rytina Dry Cleaners, the humble care-tag symbol became the hero. This integrated campaign concept reimagines familiar laundry symbols as playful, instantly readable visuals, turning something everyone sees but nobody reads into a smart, memorable way to say: leave the fine print to the experts.


Decision
Value · Review
Work
More work
Other selected work from the private review.

