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Work

Work that holds up.

The right problem, solved beautifully. Brands, packaging, campaigns, and exhibits for founders, growing businesses, nonprofits, and public organizations.

From Connection to Action visual identity applied across workshop materials.

From Connection to Action

2025 · Exhibit Design

Reduce the Risk identity and information hierarchy applied to campaign materials.

Reduce the Risk

2024-2025 · Branding & Campaign

High Planes canned Rosé and CBD beverage packaging designed for EstCru.

High Planes

2022 · Packaging Design

Amalia Curtis Park identity using geometric patterns inspired by Spanish tilework.

Amalia Curtis Park

2023 · Branding & Identity

Index

All projects

Taking Care

Taking Care

Rooted. Resilient. Ready. Statewide Convening

Rooted. Resilient. Ready. Statewide Convening

Sutter Health Exhibits

Sutter Health Exhibits

Laundry Symbols

Laundry Symbols

Lake at the Bottom of the World

Lake at the Bottom of the World

Ampersand Partners

Ampersand Partners

Quality Coffee in a Can

Quality Coffee in a Can

Death By Chaos

Death By Chaos

From Connection to Action visual identity applied across workshop materials.

From Connection to Action

From Connection to Action visual identity applied across workshop materials.

From Connection to Action

Reduce the Risk identity and information hierarchy applied to campaign materials.

Reduce the Risk

Reduce the Risk identity and information hierarchy applied to campaign materials.

Reduce the Risk

Amalia Curtis Park identity using geometric patterns inspired by Spanish tilework.

Amalia Curtis Park

Amalia Curtis Park identity using geometric patterns inspired by Spanish tilework.

Amalia Curtis Park

High Planes canned Rosé and CBD beverage packaging designed for EstCru.

High Planes

High Planes canned Rosé and CBD beverage packaging designed for EstCru.

High Planes

How we tell the story

Every project page follows the same story

From the first question to the final result, each case study shows how The Ask shaped the work.

01

The challenge

What the client came in with, in their words.

01

The challenge

What the client came in with, in their words.

02

What The Ask uncovered

The real problem behind the request.

02

What The Ask uncovered

The real problem behind the request.

03

What we made

The work itself, shown big, with short captions.

03

What we made

The work itself, shown big, with short captions.

04

The result

What changed, with a number if there is one, plus a client quote.

04

The result

What changed, with a number if there is one, plus a client quote.

FAQ

Your Questions, Answered

Find quick answers to the most common questions about our services and process.

  • How is a project scoped?

    We start by understanding the problem, the people affected, and what needs to change. Scope and timing follow that conversation.

  • What services do you offer?

    Creative strategy, identity, campaigns, storytelling, websites, and rollout guidance. Each engagement is shaped around the problem.

  • Who leads the work?

    Amber Witzke leads the thinking and assembles the right specialists around the assignment. Clients have direct access to the person responsible for the direction.

  • How do you work?

    Ask → Align → Make → Equip. We clarify the problem, agree on direction, make the work, and leave clients with a usable system.

  • How do we get started?

    You do not need a polished brief. Email Amber with what is changing and what feels unclear. Form delivery is pending verification in this private review.

FAQ

Your Questions, Answered

Find quick answers to the most common questions about our services and process.

  • How is a project scoped?

    We start by understanding the problem, the people affected, and what needs to change. Scope and timing follow that conversation.

  • What services do you offer?

    Creative strategy, identity, campaigns, storytelling, websites, and rollout guidance. Each engagement is shaped around the problem.

  • Who leads the work?

    Amber Witzke leads the thinking and assembles the right specialists around the assignment. Clients have direct access to the person responsible for the direction.

  • How do you work?

    Ask → Align → Make → Equip. We clarify the problem, agree on direction, make the work, and leave clients with a usable system.

  • How do we get started?

    You do not need a polished brief. Email Amber with what is changing and what feels unclear. Form delivery is pending verification in this private review.

FAQ

Your Questions, Answered

Find quick answers to the most common questions about our services and process.

  • How is a project scoped?

    We start by understanding the problem, the people affected, and what needs to change. Scope and timing follow that conversation.

  • What services do you offer?

    Creative strategy, identity, campaigns, storytelling, websites, and rollout guidance. Each engagement is shaped around the problem.

  • Who leads the work?

    Amber Witzke leads the thinking and assembles the right specialists around the assignment. Clients have direct access to the person responsible for the direction.

  • How do you work?

    Ask → Align → Make → Equip. We clarify the problem, agree on direction, make the work, and leave clients with a usable system.

  • How do we get started?

    You do not need a polished brief. Email Amber with what is changing and what feels unclear. Form delivery is pending verification in this private review.

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